The digital content ecosystem has mushroomed over time, thanks to its acceptance by the audience, and diversity and freedom in storytelling. There are individual content creators who have gone viral on solo merit, drawing in hordes of audiences. On the other hand, deep pocket OTT networks have upped the ante, and doled out shows and series aiming to capture majority market share. IWM Digital Awards recognizes content creation excellence in the dynamic digital space, and acknowledges the best in the business. This will be India's first B2C digital awards. Red carpet will be laid, jury will be set up, mass voting for favourites, scintillating performances, who's who of digital space attending, et al.
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